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Drew Townsel

What's New in Fashion: From Tekla to Marine Serre

Our favorite new moments in fashion, hand-picked by our editors.


Tekla x Auralee

Tekla and Auralee’s new limited-edition collection draws inspiration from the Japanese onsen bathing rituals, blending Japanese and Scandinavian influences to create a calming selection of towels, sleepwear, outerwear, and knitted accessories. This collection, centered around the post-onsen experience and the transition back into cooler environments, highlights Auralee’s fabric innovation and Tekla’s classic towel and sleepwear design. With pieces in earthy tones reflective of onsen landscapes, the collaboration embodies both brands’ shared values and dedication to celebrating cross-cultural bathing practices. Check out the full collection here.


Barbour x Ganni

Ganni and Barbour have launched their third collaboration, bringing together a nine-piece collection that refreshes Barbour’s classic silhouettes with Ganni's signature style. Celebrating outdoor adventure, community, and craftsmanship, the collection is made from organic waxed cotton and recycled polyamide and features Barbour’s iconic tartan alongside Ganni's leopard print in earthy hues. New styles include a belted trench and a cozy duffle coat, complemented by accessories like oversized tote bags and wool scarves, all marked by Ganni's striking neon green logo. This blend of British heritage and playful design captures both brands' commitment to reimagined, sustainable style. Check out the full collection here.


Carhartt WIP "Memento"

Carhartt WIP’s latest Fall/Winter 2024 womenswear campaign, "Memento," is photographed by Thalía Gochez and styled by Génesis Durán, both of whom bring their Salvadoran heritage to the forefront. Capturing LA’s cultural vibrancy, the campaign highlights representation and the strength of women of color, drawing from Thalía’s Mexican/Salvadoran background and Génesis’s approach to the duality of womanhood—resilient yet delicate. The collection features padded jackets, quilted skirts, oversized hoodies, and the "Brandon Double Knee" pant, blending rugged durability with a refined edge. Key pieces include the “Olten” parka, camouflage “Duck” shirt, and “Rayley” jacket in "Peanut," celebrating Carhartt WIP's blend of functionality and style. Check out the full collection here.


Pucci Puffer

Pucci’s Fall/Winter 2024 “Iride” Puffer jacket, designed under Camille Miceli’s creative direction, reinvents the brand’s iconic 1970s print with a bold, modern twist. Inspired by the intricate sparkle of an eye’s iris, the jacket features vibrant, polychromatic patterns and graphic arches, embodying Pucci’s signature flair in four striking colorways. The campaign stars Model of the Year nominee Alex Consani, who brings warmth and energy to Johnny Dufort’s vibrant portraits, making the Iride Puffer a standout piece for the season. Check out the full collection here.


UNIQLO x Marimekko FW24

UNIQLO and Marimekko’s Fall/Winter 2024 collection celebrates Nordic family traditions, focusing on the joy of forest foraging with loved ones. This third collaboration merges Marimekko’s iconic printmaking with UNIQLO’s classic, versatile silhouettes in a warm, autumn-inspired palette. Featuring four new prints, the collection includes cozy fleece cardigans, lambswool knits, and HEATTECH essentials, designed for crisp fall days and misty mornings. Reflecting a theme of optimism, the collection captures the essence of fall in stylish, functional pieces for women and girls, now available on UNIQLO’s website.


Miu Miu Holiday Campaign

Emma Corrin stars in Miu Miu’s Holiday 2024 campaign, showcasing the debut of the brand's Upcycled collection in a series of portraits inspired by antique festive postcards. Shot by Lengua, the campaign places Corrin in an abstract, elegant space adorned with vintage furnishings and pale silk accents. This season’s Upcycled pieces are crafted from repurposed deadstock yarn, alongside unique kilts and leather silhouettes that promote circular design. The collection balances cozy and glamorous elements, featuring moccasins, long leather gloves, knee-high boots, and seasonal accessories like the Arcadie and Aventure bags, blending holiday charm with sustainable style. Check out the full collection here.


Salomon x MM6 Maison Margiela

Salomon and MM6 Maison Margiela team up once more, launching their first ready-to-wear collection alongside fresh footwear styles. This minimalist capsule is divided into Gore-Tex and seamless categories, reflecting both brands' aesthetics with trench coats, zippered windbreakers, and oversized shirts in water-repellent, breathable fabrics. In footwear, the “ACS PRO 2” running shoe debuts in concrete gray and tar-black, while the “Cross Low” Speedcross sneaker appears in two colorways: pink with bright red accents and light brown with green and yellow. Blending sport with vintage-inspired details, this collection is available now here.


Adanola "Apres Ski"

Adanola introduces its “Apres Ski” collection, combining cozy knits, puffer jackets, and sleek base layers for winter. Known for its chic loungewear, the Manchester-based brand expands its lineup with pieces like sheer long sleeves in “Marshmallow White” and “Sand,” along with bold base layers in red and brown. Other highlights include zip-through tops, sports jackets, oversized fleeces, and spacious crossbody bags. The collection also features V-neck jumpers and cardigans in soft mohair, wool, and cotton, providing the perfect blend of comfort and style. The full collection is now available on Adanola's website.


Marine Serre FW24 "Ground Control"

Marine Serre’s Fall/Winter 2024 “Ground Control” campaign reimagines Renaissance art with influences from the Flemish primitives, blending classic and futuristic visuals. Set in a twilight realm, the campaign explores the brand’s signature crescent moon print, silk-scarf flags, and surreal, community-driven scenes of mystical rituals and shared meals. Key pieces like airbrushed leather, moon-print jerseys, and upcycled T-shirts highlight Serre’s dedication to regenerative fashion. This season, trompe-l’oeil python patterns and floral jewelry prints add intricate details, presenting a vision that merges historical artistry with a utopian edge. Check out the full collection here.



Check back in a couple of weeks for more.


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