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Sam Finger SS25 "GOOD MORNING AMERICA"

Sam Finger's Spring/Summer 2025 presentation, "GOOD MORNING AMERICA," was held at Wonderland Gentleman’s Club. Steering away from commercial ready-to-wear, Finger explored the American landscape with a dystopian lens, merging art, performance, and sustainability.



The show embraced Finger’s theatrical roots, presenting models in burlesque-inspired, character-driven looks that reflected their individuality. The models were mysterious, sexual, and enticing, and every move they made added to the story. Attendees didn't know whether to be intimidated or turned on.


Standout pieces included a skirt crafted from an upcycled moving blanket, a parachute dress made from deadstock silk, and an American flag-inspired top paired with vintage camo pants. Bold, ruffled designs and intricate details such as waxed rope knots and jump rings added a unique, avant-garde touch to the collection. Each look radiated a fearless and edgy attitude, giving Finger's dystopian vision a striking sense of freedom and rebellion.


Finger's demi-couture pieces used upcycled materials like deadstock leather, mesh, and silk, emphasizing the importance of sustainable fashion.

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