Dive Into Spring Break with Julie
- Drew Townsel
- Mar 31
- 1 min read
Julie, the trailblazing brand reshaping the conversation around emergency contraception, is diving into Spring Break with a limited-edition merch collection.
Known for its bold, Gen Z-focused approach to sexual wellness, Julie released cheeky tees, bedazzled trucker hats, clever bumper stickers, and a standout pool float modeled after its iconic packaging.
The drop coincides with the seasonal spike in emergency contraception sales, spotlighting the need for accessible, stigma-free sexual health resources. 100% of proceeds will benefit student-run sexual health organizations at UT Austin, Auburn, and the University of South Florida.
To bring the campaign to life, Julie tapped Summer House star Ciara Miller, who champions empowerment and confidence in her everyday life. Shop the collection now on Julie's website.