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Drew Townsel

Best of 2024: Haircare

Our favorite haircare drops of 2024 – curated by our editors.


Ceremonia Mascarilla de Guava

Ceremonia ©

This Intensive Conditioning Hair Mask is a game-changer for color-treated or damaged hair, clinically proven to reduce split ends by 60% and breakage by 25%. Ideal for all hair textures—from straight to coily—and for fine, medium, or thick hair, it deeply nourishes while addressing common concerns like frizz, split ends, and breakage. Packed with guava fruit and leaf extracts, it boosts hair health, adds shine, and helps maintain vibrant color. Agave nectar locks in moisture for better hydration and resilience, while plant protein strengthens hair, improving elasticity and reducing breakage. This deeply conditioning treatment also offers protection from the damaging effects of UV rays, ensuring your hair remains strong, healthy, and visibly revitalized. Perfect for restoring hair to its optimal condition, it’s an essential part of your hair care routine for long-lasting repair and protection. Purchase it now on the Sephora website.



Cécred Hydrating Shampoo

Cécred ©

This luxurious Hydrating Shampoo by Cécred is a powerhouse of nourishment, infused with hyaluronic acid to deeply hydrate and leave your hair visibly nourished, manageable, and strong. Its gentle formula cleanses from root to tip, creating a rich, high-slip lather that detangles and smooths the hair without weighing it down. Enriched with an antioxidant-rich African oil blend, hyaluronic acid, and a moisturizing Phyto-Collagen Complex, it promotes overall hair health and enhances shine. Free from silicones, parabens, phthalates, and sulfates, this shampoo is perfect for all hair types, delivering a natural, clean feel with every wash. The signature Temple Oud fragrance adds a luxurious touch, blending rich oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver, and violet leaves for a complex, calming scent that lingers beautifully. Purchase it now on the Cécred website.



OUAI Hair Gloss In-Shower Shine Treatment

OUAI ©

OUAI's in-shower Hair Gloss Treatment with hyaluronic acid and rice water is designed to boost shine, protect color, and improve hair strength in just one easy step. Ideal for all hair textures—from straight to coily—this gloss nourishes fine, medium, and thick hair types while addressing common concerns like color fading, split ends, and frizz. Infused with sugar beets to shield color and prevent damage, along with rice water, hyaluronic acid, and panthenol to promote overall hair health, this treatment enhances shine and vibrancy. Simply apply to damp hair after shampooing, leave on for five minutes, then rinse out for instantly smoother, more radiant hair. Best results are achieved with heat, and the treatment lasts up to three washes. It’s the perfect at-home boost for beautifully glossy, healthy-looking hair. Purchase it now on the Sephora website.



Act+Acre 4% Niacinamide Scalp Serum For Oily Scalp + Hair

Act+Acre ©

Act+Acre's new pH-optimized leave-on scalp serum is a powerful treatment designed to control excess oil and extend the time between washes, leaving your scalp feeling balanced and refreshed. Suitable for all hair textures—straight, wavy, curly, or coily—and for fine, medium, or thick hair, this serum helps maintain a healthier scalp by preventing overproduction of oil. Infused with 4% niacinamide, this topical vitamin B3 regulates oil levels and calms inflammation, while a 5% hyper-fermented green tea blend targets excess oil with antioxidant properties. Additionally, 2% bio-fermented astragalus supports collagen and hyaluronic acid production, keeping the scalp moisturized and nourished. Over time, this serum stabilizes the scalp’s natural balance, resulting in a less oily and more comfortable feeling. Free from cruelty, gluten, and synthetic chemicals, it’s also vegan and comes in recyclable packaging. Act+Acre's use of bio- and hyper-fermented ingredients enhances the serum’s ability to deeply penetrate the scalp, optimizing its pH and promoting a healthy scalp microbiome. Purchase it now on the Sephora website.



Bread Beauty Supply Hair Milk

Bread Beauty Supply ©

Bread Beauty Supply's Hair Milk is an intensely hydrating, detangling treatment designed to infuse moisture and smooth frizz for soft, manageable hair. Ideal for all hair textures—straight, wavy, curly, or coily—and for fine, medium, or thick hair, this leave-in conditioner delivers extreme slip for effortless detangling post-wash. Infused with French plum to promote shine and maintain collagen and elastin for stronger strands, watermelon for deep hydration and strengthening, and artichoke as a lightweight natural conditioner, it leaves hair feeling nourished, soft, and shiny. It also primes and protects hair from heat damage, enhancing styling results and preventing further breakage. Vegan and cruelty-free, this multi-benefit product is perfect for all hair types, especially thick or curly hair that requires extra moisture and targeted application. With its unique creamy texture and easy-to-use pump bottle, Hair Milk makes detangling and frizz control a breeze while boosting overall hair health. Purchase it now on the Sephora website.



Stay tuned for the rest of our Best of 2024 lists across sections.

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