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Chronically Online: Strength or Weakness?
Is Gen Z being chronically online a strength or a weakness?
What Is Underconsumption Core?
A breakdown of the internet's underconsumption core trend.
Is Underconsumption Actually Realistic?
Underconsumption is trending on Gen Z TikTok right now. But is it actually realistic?
Let's Shut Up About Pretty Privilege
An analysis of "pretty privilege" and how harmful it is to society.
Yes, It Is That Deep: Gen Z and Anti-Intellectualism
A brief analysis of Gen Z and anti-intellectualism.
A Psychological Look at Stan Culture
An analysis of stan culture, fandoms, and parasocial relationships.
We Can’t Protect Ourselves From AI Porn – But Maybe Taylor Swift Can
AI porn and Taylor Swift.
An "Aesthetic" vs. An Identity Crisis
An analysis of Gen Z's over-usage of the term "aesthetic."
I Think I Hate This Little Life
An analysis of the "I think I like this little life" TikTok trend.
Analyzing the Cool Girl Archetype
An analysis of the current state of the "cool girl."
The Internet is for the Girls
An analysis of the girlification of the internet.
Is Haiden's "Wasted" the Next Sizzling Summer Sing-Along?
Rising 22-year old pop singer-songwriter Haiden released "Wasted" on June 24, 2022, following the massive success of the single and music...
Interview: ROSIE on Influences, New Music, and Social Media
ROSIE is a 21-year-old singer-songwriter based in New York. Last year, ROSIE stepped into the spotlight with her vulnerable single,...
Dua Lipa Might Make an Appearance on Pop Smoke's Second Posthumous Album
Dua Lipa teased a possible collaboration with Pop Smoke, posting a video of the late rapper dancing to her song "One Kiss" to Instagram.
Interview with Andrew Spalter: The Entrepreneur Connecting the Chinese and American Music Markets
Andrew Spalter is a talented entrepreneur who has successfully bridged the digital gap between the United States and China. Spalter first...
TikTok Signs Global Licensing Deal With Universal Music Group
Social media platform TikTok recently announced licensing agreements with Sony Music, Warner Music Group, and now Universal Music Group--...
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